Have you ever had a negative life experience open the door for you to discover a new reality? For the past several years, I have focused on helping others reconnect with the modern-day customer by conducting business founded on the core principles of trust, honesty, and integrity. In a twist of fate, I was given the opportunity to experience the negative effects of a company who conducted business the wrong way.

There is an unseen enemy in the world of retail that has led many sales professionals to disconnect from their customers, staff, and, worst of all, themselves. I’m referring to two-headed monster of selfishness and greed, which has worked silently over the years and led us to many of the issues we face in the world of retail today.

I want to share valuable insight into some of the best one-liners I use to help me connect with my customers, get them to relax, and to establish trust. It all goes back to my philosophy in Modern Day Selling on creating a showtime experience while selling your customer.

I am excited to start a new series on what I see is the proper way to build a large loyal and dedicated customer base. Over the course of the next several articles, I will share secrets to success that have made my selling career fun, easy, and effective.

Have you ever really thought deeply about the concept of closing a sale? For many sales associates, this part of the process can be very complicated and complex. In fact, it often is the toughest part of the sales presentation.

Have you ever found yourself in a situation where you possessed a specific need, but felt very vulnerable when offering information? For me, the first thing that comes to my mind is taking my car to the auto repair centre. Clearly, I am there to have something done to my car. However, to not look ignorant, I act like I know what needs to be done and offer very little information. I do this because I have the sneaky suspicion they are going to rip me off or overcharge me for their services. The simple fact is I know nothing about car repair and the person who can help me has not yet gained my trust.