Tag Archives: Brian Barfield

Stock up on the right bait

In this last article on fishing for sales, we will examine the final key ingredient to finding success in fishing, and how it relates to the world of retail sales. So far, we have discussed finding the proper location (i.e. the hot spots) and using the right equipment (meaning, selling skills and knowledge). This time, we will look at the importance of using the right bait. I would like to start off by sharing with you a story that illustrates perfectly what we see going on in the world of sales today.

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Are you using the right equipment?

Last time, we discussed the importance of finding the right location—or hot spot—when it comes to fishing and sales. Now we turn our attention to the importance of using the right equipment, by which I’m referring to your selling skills and knowledge.

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Finding the hot spots when selling

Last time, I shared with you the concepts of successful fishing and how it relates to the sales floor. In short, there are three important things you will need to find success in fishing: the right location, the right equipment, and the right bait. If you are missing anyone of these important factors, your fishing trip will not be very successful. Today, I am going to discuss the importance of finding the right location in greater detail. Let’s face it, you can have the right equipment and bait, but if there are no fish around, you would just be wasting your time.

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Fishing for sales

In the world of sales, we are judged based on our performance. Those who perform well often find success and fulfilment. Then there are those who underachieve and find themselves fading into obscurity. It is a two-way street, and you either are moving in one direction or the other.

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Create a showtime experience

Last time, we discussed the importance of maintaining your levels of passion and energy. Today, I am going to share with you some insight that can revolutionize your selling style. It is the concept of creating a showtime experience for your customer’s while you are selling them.

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Maintaining your passion and energy

In the last instalment of this series, we discussed the benefits of serving your customers while selling. Today, I want share a little treasure that can lead you to a long and lasting sales career. It is the importance of learning how to maintain your level of passion and energy.

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Finding lasting success with truth

Many years ago, our forefathers laid a foundation to find true and lasting success. This foundation was built on conducting business with the core principles of trust, honesty, and integrity. The processes of a sale in those days were simple and painless. There were no sales tactics needed to manipulate or deceive a customer into purchasing. It is a belief in those values that today creates a unique bond of trust between sales associates and their clients.

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