You have a successful retail store with good profits; it’s one of the best stores in your area, with some great brands attracting good clientele, but are you ready for CAD?
Some would argue the growth and adoption of CAD/CAM technology is the dictionary definition of the Rogers Bell Curve. First described by Everett Rogers in the mid-1950s, the concept describes the rate of adoption of new technologies and products. And when it comes to the use of CAD today, you’d be surprised which industry some would consider is part of the early majority.
Having a ‘voice’ can mean many things within the jewellery industry. For a designer, it may suggest having a style and maintaining it or perhaps preserving a standard across styles, as I will discuss later. For a jewellery retailer, voice may refer to how their store is branded and/or its position in the community.
So I traded in my mukluks for a pair of flip flops and moved to California from Toronto. I have to say it was a bit surreal to listen to Christmas songs while the air conditioner hummed in the background. I do miss my native land, but the offer to move to a place with an abundance of sunshine and year-round temperatures in the mid-20s was too tempting.
Hand engraving is one of the most effective ways to personalize a piece of jewellery. While it can be used simply as a decorative technique to accent a design, it can also provide a high degree of personalization to suit any client.
Recreating old or damaged jewellery in CAD can be challenging, but it does have its rewards. A job well done when the piece is complete comes to mind, not to mention the joy on the client’s face. I am always ready to take on a project when there is a sentimental story behind it.
I love to draw. There is no greater satisfaction for me than to see a concept come to light. Drawing allows me to be creative and helps with better communication with my students and employees, which is why I’m always prepared to pull out a piece of paper and quickly sketch a design.
Most of my career has centred on creating custom-designed jewellery for individual clients. As such, a review of my past work would show a comparatively schizophrenic collection of jewellery, since most designs were largely driven by my clients’ needs and desires.
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