Many jewellery retailers and sales associates are well-versed in the bridal arena and know how to help brides and brides-to-be select engagement rings and wedding bands. Grooms, on the other hand, can prove to be a bit more challenging. For many men, the wedding ring is the first piece of daily-wear jewellery they buy. For others, jewellery—and rings in particular—may not be new territory at all. Yet, there are a few points of consideration that smart sales associates can share with grooms-to-be.