Chris Ploof, the designer and founder of Chris Ploof Designs, has announced the release of a new documentary-style vertical shorts series titled Conversation with Chris Ploof on YouTube. Produced in collaboration with Engagement101, the series features personal discussions with Ploof on various topics, including his journey into jewellery design, his dedication to sustainability, and expert advice for men purchasing wedding bands.
Season 1 of Conversation with Chris Ploof consists of six short videos, with the … Continue reading The art of jewellery in 60 seconds: A designer’s new video series
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Many jewellery retailers and sales associates are well-versed in the bridal arena and know how to help brides and brides-to-be select engagement rings and wedding bands. Grooms, on the other hand, can prove to be a bit more challenging. For many men, the wedding ring is the first piece of daily-wear jewellery they buy. For others, jewellery—and rings in particular—may not be new territory at all. Yet, there are a few points of consideration that smart sales associates can share with grooms-to-be.
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Modern metals are currently a “hot topic” in the world of fine jewellery, especially for bridal bands and men’s pieces.
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What is a modern metal? The term refers to materials that, historically, may or may not have been used to make jewellery, but are currently being used in ways that differ from more traditional precious metals used for jewellery fabrication.
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