Tag Archives: coloured stones

Polishing pretty stories: Engage customers with the entire tale of coloured stones

January 2, 2023

Coloured gems sell—we don’t even need to classify them as ‘precious’ and ‘semi-precious’ anymore. Depending on a stone’s provenance and rarity of colour and size, today’s shoppers are willing to dig deep into their pockets and shell out serious money for many rainbow-hued gemstones.

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JB columnist among 2019 Spectrum Awards honourees

August 7, 2019

The results are in for the 2019 American Gem Trade Association (AGTA) Spectrum Awards, and a Jewellery Business contributor is among this year’s celebrated designers.

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GIA retail program highlights coloured stones

April 10, 2019

Participants in the Gemological Institute of America’s (GIA’s) Retailer Support Program now have access to an enhanced collection of materials to sell and promote coloured stones.

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Alexandrite added to GIA’s origin reports

February 7, 2019

The Gemological Institute of America (GIA) has introduced origin reporting for alexandrite, adding the gem to its Colored Stone Identification & Origin Report services.

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Shop smart, sell swift: The pricing sweet spot and colours customers crave

August 1, 2012

Coloured stone marketing is poles apart from diamond trading, even though many retailers offer both. The secret for swift sales lies in establishing the right price to move the inventory in one season. Coloured stone jewellery is often linked to fashion, but hues that are hot one season are not necessarily the next.

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Head of gemstone association to advise CIBJO

June 16, 2008

CIBJO, the World Jewellery Confederation, has asked International Colored Gemstone Association (ICA) president Andrew Cody to advise on its coloured stones commission steering committee.

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