Jewellers interested in learning more about how computer-aided design (CAD) can help grow their business might want to attend a free upcoming event at Toronto’s George Brown College.
Recreating old or damaged jewellery in CAD can be challenging, but it does have its rewards. A job well done when the piece is complete comes to mind, not to mention the joy on the client’s face. I am always ready to take on a project when there is a sentimental story behind it.
I love to draw. There is no greater satisfaction for me than to see a concept come to light. Drawing allows me to be creative and helps with better communication with my students and employees, which is why I’m always prepared to pull out a piece of paper and quickly sketch a design.
Most of my career has centred on creating custom-designed jewellery for individual clients. As such, a review of my past work would show a comparatively schizophrenic collection of jewellery, since most designs were largely driven by my clients’ needs and desires.
Let’s face it—buying jewellery is an emotional endeavour, which means, for the most part, we are in the business of selling romance or, in some cases, at least giving it a nudge in the right direction.
My business model has always centred around custom design—reading the client, getting deep in their psyche, and giving them what they want (even if they don’t know what they want).
Gems cut in traditional shapes are beautiful, though also predictable and easily taken for granted. For many projects, setting a calibrated stone is simply a matter of purchasing a finding. When a gem is not calibrated, one can handcraft a basic setting.
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