The Old English word “bespoke” seems to persevere in the more modern slogan, “The customer is always right.” Both sentiments reflect giving the client a voice in creating customized luxury jewellery that serves as sparkling testimony to happy moments and hard times overcome.
|
An Edmonton-based jewellery company has launched a new online platform with the goal of helping couples bring their dream engagement ring to life.
|
Ontario-based designer, Virginia Muralt, shares her journey of preparing, designing, and creating a one-of-a-kind set of necklaces.
|
Custom design work should be a prominent offering for any jeweller who wants to combat internet retailers and develop long-term customer loyalty.
|
Once considered a specialty service, custom design is now a standard offering at most jewellery stores.
|
Jewellery is almost always personal. As such, it’s only natural for your customers to expect a personalized shopping experience and product.
|
While it is up to the design professional to guide a client to a pleasing result, there are still occasions where you, as the designer, must say ‘no.’
|
Whether you decide to work with an outside CAD provider or hire a designer to work in-house, you must be aware of the growing pains you will need to navigate before you can fully reap the rewards of custom design.
|
How has the royal wedding affected custom engagement ring trends? A recent report seeks to answer this question.
|
Are new ways of doing business killing your ability to keep inventory fresh? In this article, we’ll consider new ways to dominate your bridal market and discover the hidden side effects on your economics.
|
|
|
