Tag Archives: Diana Jarrett

Premium and branded diamonds are the industry’s darlings, but are they worth the cut?

February 1, 2013

Faced with a competitive market, today’s diamond merchants look to enhance the appeal of their goods and re-engage loyal clientele to add more sparklers to their collection.

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Shop smart, sell swift: The pricing sweet spot and colours customers crave

August 1, 2012

Coloured stone marketing is poles apart from diamond trading, even though many retailers offer both. The secret for swift sales lies in establishing the right price to move the inventory in one season. Coloured stone jewellery is often linked to fashion, but hues that are hot one season are not necessarily the next.

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Cut & polished: When it comes to gemstones, sometimes less is more

June 1, 2012

Gemstone and diamond cutters understand the subtle and not-so-subtle impact of expert cutting and polishing on a stone’s appearance and value. Educating the public on the difference in price for this precision work? Well, that’s another story.

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