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Can nine-karat gold shine as bright as its higher-karat cousins?

Nine-karat, 14-karat, or 18-karat? If you carried only one in your store, which would it be? This may seem like a no-brainer. You may opt for the higher karat for obvious reasons, such as more gold content. Or maybe your customers find the shine of gold in higher karats more brilliant and eye-catching. It could be also that they just like the cachet and luxury factor these metals possess.

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