Tag Archives: Jeffrey Ross

Stand out from the crowd

December 4, 2018

To stand out, retail jewellers must place a renewed focus on creative packaging, eye-catching displays, and compelling decor that stops customers in their tracks and draws them into the store.

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Augmented reality: Changing the face of retail with technology

May 1, 2016

Technological advancements are continually changing the way retail operates. As such, retailers have but two choices: keep up or lose out. The mass adoption of online shopping means physical shopping must continue to evolve into a more immersive, entertaining experience using the latest technology to woo consumers into stores.

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Pop goes the world: Building buzz and brand awareness with pop-up shops

August 1, 2015

Savvy business owners are cashing in on the new phenomenon of pop-up shops. This increasingly popular form of marketing and promotion allows retailers to reach a wider audience through temporary high-traffic venues.

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Unlock the power of Pinterest: Connecting with your target consumer

May 1, 2015

Pinterest has been grabbing headlines recently, its popularity soaring to new heights. Referred to as the social media service of the future, the site has 70 million users worldwide and that number is growing.

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The experience economy: Building customer experience through brands and digital technologies

December 1, 2014

For jewellery retailers across Canada and the United States, price comparisons by savvy consumers has created a race to the bottom for non-branded products like chains, diamond stud earrings, or garden-variety wedding bands.

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Virtual classroom: How online training and education can keep your staff in the know

October 1, 2014

We live in an information-rich world where the latest data and trends are easily found online. By the time many customers actually enter a store to make a purchase, they have fully researched the product and may have a few in-depth, technical questions to discuss before completing the transaction.

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Conversation starter: Increase your sales by building narrative

August 1, 2014

Although the luxury industry has slowly recovered following the 2008 U.S. housing crisis, lower retail prices combined with higher wholesale and supplier pricing is shrinking profit margins across Canada and the United States.

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Ambiance matters: Ways you can take the sting out of diamond e-tailers

May 1, 2014

For Canada’s independent jewellers and diamond suppliers, competing with online diamond giants can feel like a losing battle. It’s the typical David and Goliath scenario, and as with the Bible story, all is not as it appears.

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Is it time to add non-precious materials to your product mix?

December 1, 2013

It’s that time of year when fine jewellers start to think about the coming buying season and complementing stock staples with new and emerging trends.

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