Tag Archives: Jennifer Hopf

The other precious metal: Shake things up with silver

February 1, 2014

The switch to silver began as a way to adapt to the sky-high price of gold, but since then, it’s become a successful approach in its own right.

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Teen spirit: Tackling the teen jewellery niche

December 1, 2013

For teenagers today, jewellery is all about fun and freedom. It’s a way to assert their individuality, while applying their creativity to develop their own sense of style.

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What’s old is new again: The Great Gatsby effect

October 1, 2013

Vintage has once again become vogue, with the spotlight shining even brighter on art deco after the success of Baz Luhrmann’s adaptation of The Great Gatsby.

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Giftware: Does it still have a place next to jewellery?

August 1, 2013

Being a successful jewellery retailer involves looking past the big bling purchases. It’s about setting your store apart and giving your customers more reasons to shop.

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