In the bustling marketplace of digital technology, the chatter around one particular tool is impossible to ignore: ChatGPT.
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While the metaverse was among the hottest topics of conversation for 2022, the idea of a virtual world where people live, work, shop, and interact was a bit concerning for many in jewellery retail. Store owners were left wondering if brick-and-mortar shops would be around at all in the coming years, or if their businesses would be moved exclusively online. Despite the buzz, the answer, as we know it, is traditional retail is not going anywhere. Indeed, when it comes to purchasing jewellery in particular, plenty of shoppers continue to prefer a tactile, in-person approach.
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In 2021, the retail industry saw acceleration in the digital world. Small business owners quickly learned their digital customer experience was as important as its in-store counterpart.
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The world of jewellery retail shifted in 2020, forcing business owners to adapt to changing conditions and learn how to connect.
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Google My Business is a free tool, provided by the search engine, which allows businesses to manage how its information is displayed on Google’s map app, as well as in overall search results.
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Numerous members of the American Gem Society (AGS) were recognized at a luncheon at the society’s annual Conclave on April 24.
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Throughout the year, I see and speak with hundreds of jewellery retailers at industry events, including JCK Las Vegas and AGS Conclave, and so many of them have the same concern. They’ve heard plenty about how essential multi-channel marketing is in today’s crowded, competitive marketplace, but they know they have limited time and resources. Is it possible, they ask, for a business owner like them to have a multi-channel marketing strategy?
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