The price of platinum compared to gold has helped turn more consumers on to taking their jewellery up a notch, particularly in the bridal category. And while many might still prefer gold over the naturally white precious metal, the category as a whole is growing, especially in markets like China. Canadians, however, have traditionally embraced it and continue to do so.

Platinum is a chemical element with the symbol Pt and an atomic number of ’78.’ Its name is derived from the Spanish platina, meaning ‘little silver.’ It is a dense, malleable, durable, and white metal with a very high melting point.