Most who work in the jewellery industry are familiar with the story of the first documented diamond ring used to signify engagement, presented by Archduke Maximilian of Austria upon his betrothal to Mary of Burgundy in 1477. The ring as a symbol of love and commitment, however, traces its history to the earliest days of humanity.
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If you thought the bridal market was all about tradition, think again. Today’s brides and grooms are social-media-savvy and as such, expect your business to tweet, Facebook, or Instagram with the best of them. Having a social media presence is no longer an option—it’s a necessity.
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Bridal has always been a solid staple in jewellery stores worldwide. Today, however, its success has become the essence of survival for many businesses struggling to manage adjustments within the luxury consumer market.
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