Decades after the campaign “A diamond is forever” got its start, a new slogan and marketing campaign have been crafted for the diamond industry.

The “Real is rare. Real is a diamond,” campaign launched this week with the goal of capitalizing on the Millennial. Millennials are a market worth targeting, as recent reports have shown them among the top diamond purchasers in the United States.

Millennials have grown up in a fast-paced, ever-changing … Continue reading Diamonds might be forever, but their slogan isn’t