Given wedding jewellery is an enduring symbol of the emotion and vows exchanged, that jewellery becomes a once-in-a-lifetime celebration itself. It is incumbent on the jewellery retailer, then, to precisely fulfill the wishes of the couple while discreetly honouring such details as price, design, and production.
Millennials and pirates have a lot in common. Typically, both are adventurous, dislike the elite—and deeply desire gold. Edahn Golan, an acclaimed jewellery industry analyst, notes millennials are spending more on jewellery than any other age group of late.
A panel of eight experts and business leaders will be on hand at VicenzaOro September this weekend to present different perspectives on how to market jewellery to Millennials.
Three words grace the glass wall of Martin Bunting’s office: truth, transparency, and teamwork. As the recently appointed CEO of Calgary-based ammolite jewellery company, Korite, he is tasked with growing the brand in North America, Europe, and Asia. And he’s relying on truth, transparency, and teamwork to help him do that—or “move Korite to 2.0 from the 1.0 stage it was at,” as he puts it.
Leon Peres believes in travelling light, although he sometimes has little choice in the matter. If you’ve caught him visiting a jewellery store, it’s likely because he’s hosting a diamond-cutting event for Ofer Mizrahi Diamonds, for which he serves as senior vice-president, marketing and business development.
As baby boomers head into retirement, we as jewellers must identify and attract the next generation of customers who will become our lifeline to continued success.
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