O Canada! The Great White North’s provincial and territorial flowers are the inspiration behind a new jewellery line by award-winning Toronto designer, Shelly Purdy.
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Jewellery Business recently spoke to Shelly Purdy, owner of Shelly Purdy Studio in Toronto.
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Canadian designer Shelly Purdy is among the winners named for the Centurion 2018 Emerging Designer Competition.
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Twenty-five years ago, Shelly Purdy opened her boutique jewellery studio in the heart of Toronto’s fashion district. Today, she is a successful jewellery designer, creating locally-made, ethically-sourced engagement rings and wedding bands. “I’m making 25-year anniversary bands for couples whose wedding and engagement rings I designed when I first started my business,” says Purdy. “In an industry like this, establishing trust and maintaining it over 25 years is pretty special. I’m lucky to have such loyal clients.”
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Toronto-based Corona Jewellery Co. and designer Shelly Purdy have launched ‘Seasons,’ a line featuring Maple Leaf Diamonds and Canadian gold.
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Twenty-five Canadian fine jewellery designers get their turn in the spotlight in a new e-book.
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Got a favourite gemstone? Most of us do. That’s why we asked notable retailers, designers, manufacturers, and other industry insiders what stone brings a special sparkle to their eye and why. We were surprised by some of the answers, and you’ll be, too.
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Shelly Purdy has a story to tell. As one of eight designers—and the only Canadian—invited to participate in Rio Tinto’s ‘Diamonds with a Story’ initiative, Purdy’s trip to a diamond mine in the Great White North at the birth of the industry is a tale she is proud to share.
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The sight of several silver and stone pendants of varied sizes and shapes hanging by their T-clasps proved too great a temptation to ignore. Slipping a handmade silver chain from a counter-top display, the client wraps it around her neck.
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All eyes of the world won’t be trained on her wedding, but when Joscelyn Longo walks down the aisle one day, she’ll likely be wearing a diamond engagement ring inspired by a royal union.
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