Are you camera shy and unsure about how to get into making videos? I was too. Even though I am not great at social media, I am an avid user and observer of trends. In this article, I want to share some of the easiest ways to get into filming videos specifically for the jewellery industry. A few years ago during the pandemic, I approached a magazine to create YouTube content. … Continue reading Creating your social media persona
Google My Business is a free tool, provided by the search engine, which allows businesses to manage how its information is displayed on Google’s map app, as well as in overall search results.
As brick-and-mortar jewellery stores across Canada are forced to close their doors amid the global pandemic, more and more retailers are embracing e-commerce to keep their businesses afloat.
Social media channels have become a primary avenue for promotion. For the retail landscape, this means brands now possess the capability to market themselves directly to their target consumers.
Across industries, trade show business has declined substantially for the first time in 25 years. Trade shows still hold significant value and importance, but they need innovation. How can we make the experience more worthwhile for people?
While a groom or bride may be busy planning the perfect proposal, many are likely to forget one critical detail in protecting the symbol of their love: jewellery insurance.
Three-quarters of all Canadians have a smartphone or mobile device. As you would expect, this radically impacts retail businesses. Shoppers use mobile devices to discover and research designers, brands, and products prior to making purchases.
Ask any business owner about the importance of giving back, and they’ll never undersell its value. Finding ways to resonate with clients, especially the ever-elusive millennial shopper, can prove a challenge.
The world of blogging may seem daunting at the outset, but it can be an important business tool that yields long-term results, growing your customer base and establishing your business as an authority within the industry.
Throughout the year, I see and speak with hundreds of jewellery retailers at industry events, including JCK Las Vegas and AGS Conclave, and so many of them have the same concern. They’ve heard plenty about how essential multi-channel marketing is in today’s crowded, competitive marketplace, but they know they have limited time and resources. Is it possible, they ask, for a business owner like them to have a multi-channel marketing strategy?
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