Members of the jewellery industry are invited to “get behind the wheel” of the hottest tech tools of the trade at European Design’s upcoming Test Drive Event.
Computers and machines are now replacing much of the handwork involved in the creation of fine jewellery. While these devices will never replace the talent and artistry of the human being, novel tools and technology can help us bring new designs to market faster, while also minimizing risk and the potential for precious metal loss.
As technology evolves, it is becoming increasingly difficult for small business owners to handle this component of their operation on their own. After all, your expertise, as retailers, lies in communicating with your customers and helping them find the right piece of jewellery or precious gemstone.
While the metaverse was among the hottest topics of conversation for 2022, the idea of a virtual world where people live, work, shop, and interact was a bit concerning for many in jewellery retail. Store owners were left wondering if brick-and-mortar shops would be around at all in the coming years, or if their businesses would be moved exclusively online. Despite the buzz, the answer, as we know it, is traditional retail is not going anywhere. Indeed, when it comes to purchasing jewellery in particular, plenty of shoppers continue to prefer a tactile, in-person approach.
In 2021, the retail industry saw acceleration in the digital world. Small business owners quickly learned their digital customer experience was as important as its in-store counterpart.
Google My Business is a free tool, provided by the search engine, which allows businesses to manage how its information is displayed on Google’s map app, as well as in overall search results.
If you haven’t already added a cloud-based point of sale (POS) system to your operations, now is the time to take advantage of what modernizing your jewellery store can do for you.
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