Diamonds are the forever gemstone, the eternal love symbol in marriage and the hardest gem there is. There is no doubt that diamonds play a large role in our business, but the facts are: Prices are dropping, people are hesitating, and synthetic diamonds are losing resell value. The current hesitancy to spend on diamonds, coupled with clients’ continued desire for a colourless diamond-like natural gem, point to one potential alternative: diamond replacements. While few gemstones can take the diamond’s place, natural gemstone substitutes remain within the realm of possibility for you and your customers.