Tag Archives: website

Bridge the gap | How messaging can turn website visits into showroom visits

The majority of customers have done most of their research and decision-making before ever stepping foot in a store. In fact, the very best leads (based off of closing rate) will come from the business website. Most jewellery businesses know this and have spent vast sums of time and money optimizing and promoting their website to accommodate the modern customer. Despite this, many still having trouble converting website visitors and instead depend heavily on factory … Continue reading Bridge the gap | How messaging can turn website visits into showroom visits

+ Read More

New website consolidates educational programs into one platform

A new tool is available to help existing and prospective members of the trade find and access educational programs related to various parts of the industry. Launched by Jewelers Education Foundation (JEF), the Jewelers Education Portal is a collaboration between associations serving the jewellery, diamond, coloured stones, precious metal, and watch sectors.

+ Read More