Hot stocking stuffers

The scramble to find the perfect gift with which to spoil a loved one is a task all too familiar to most of us. Who wants to fight the crowds and spend countless hours searching stores for the perfect bauble? Check out our picks to help make the season...
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Creating the simple-minded customer

We close out this series on the four basic customer types by focusing on our main goal, which is that of creating the simple-minded customer. Every customer that you sell has the potential to eventually become one of these. What is a simple-minded customer, you ask?

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